Episode: Decoding the Future of Social Media with Jack Appleby
In this engaging episode of 'People Who Know People,' host Madison Sutton welcomes Jack Apple, a veteran social media strategist and the brains behind the popular newsletter 'Future Social'.
Jack brings over a decade of experience working with major brands like Microsoft, Spotify, DC Comics, and the NBA. He opens up about his fascinating journey in the ever-evolving world of social media and shares insights on how brands and individuals can navigate this dynamic landscape.
Madison and Jack dive into the intricacies of social media strategy, discussing hot topics like content repurposing across platforms, the importance of brand voice, and when (if ever) brands should go dark on social media. Jack offers his unique perspective on the creator economy and its impact on marketing strategies.
Listeners will gain valuable insights into:
The future of social media and how to stay ahead of the curve
Actionable strategies for both social media managers and CMOs
The intersection of personal branding and professional success in the digital age
Jack also shares the story behind 'Future Social', his newsletter that's become a must-read for marketers looking to understand not just what's happening in social media, but what to do about it.
Whether you're a social media professional, a marketer, or simply someone interested in how we communicate online, this episode promises to deliver thought-provoking ideas and practical advice. Join Madison and Jack for a conversation that's as entertaining as it is informative, sprinkled with Jack's signature blend of expertise and 'plain ol' me' authenticity.